Monday Monthly Mission #5

August 3rd, 2009 - filed under: Furthermore » Monday Monthly Mission

On the first Monday of every month, we take on a ‘mission’ – a shift or habit or inspiration – to work on together. There’s strength (and support) in numbers! On the last Thursday of the month, we reconvene to see how far we’ve come.


Have you guys heard about Meatless Mondays, the campaign revival that’s sweeping the globe? The movement has its roots back in WWI, with the government reminding people to ‘pitch in’ and ration. It was a massive, US-wide abstention that saved hundreds of tons of meat each week. And after a brief resurgence during WWII, the concept is now on the rise once more, this time under the banner of global impact and public health.

The idea is taking hold in the US, in Britain’s Meat Free Mondays, and in the Belgian city of Ghent’s Veggie Dag. This intercontinental effort promotes the decrease in meat consumption for both collective environmental health as well as individual medical health.

For an excellent discussion of the environmental impact associated with eating meat, please read this Washington Post article.

So if you’re an omnivore, why not give ‘meatless mondays’ a try? Or if you’re already vegetarian, why not up the ante with ‘vegan mondays’? And then if you’re already vegan like me, how about a challenge like ‘local-vore mondays’? I’ll be eating entirely within a 100-mile range, for the rest of the Mondays in August (4 more!).

So, my environmental enthusiasts, what do you think? Do you choose to accept this mission?


  • Julie

    With 5 minutes left to go, I think it’s now safe to say that my “vegan monday” was a success!

  • Sayward

    @ Julie – Yay! Just 4 more to go. =D

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