Report From VegFest 2011

September 20th, 2011 - filed under: Furthermore » Reviews


Wandering the convention center hallways, trying to lull Little Mister to sleep.


What a weekend! And what an experience. This was my 3rd visit to VegFest, and I can still remember my very first, as a relative novice (just over a year into my veganism) – and secretly pregnant! Flash forward just 2 short years, and I find myself at VegFest once again, but this time selling and signing books! Life is such an amazing adventure, no?

Veg babies represent! Ain’t he a cutie?


This year’s festival saw the highest attendance ever, and spanned 2 full days. I was there for both of them: Saturday, with Waits along for the ride (Damian was away for work all day), and Sunday, sans baby and tabling for The Vegan Pregnancy Survival Guide at the Herbivore booth.



Saturday
Saturday was my day to play, and Waits and I took the exhibit hall by storm. As always, the product representation was impressive, and included:

Amy’s Kitchen
Back to the Roots
The Better Bean Company
Blossom Vinegars
Blossoming Lotus
Bob’s Red Mill Natural Foods
Book Publishing Company
Butler’s Soy Curls
Chicago Soydairy
Dave’s Killer Bread
Dr. Kracker
Earth Balance
Earthly Gourmet
ECOlunchboxes
Equal Exchange
Flamous Brands’ Falafel Chips
Food Fight! Grocery
Food For Life
Foods Alive
Garden Protein International
GladRags
Green Wok
Herbivore Clothing
Living Harvest Foods
Mama Nano’s
Mary’s Gone Crackers
Masterpeace Hemp
Oregon Ice Works
Papa G’s Vegan Organic’s
Petunia’s Pies & Pastries
Prasad
Solstice Bars
So Delicious Dairy Free
Steve Meyerowitz, Sproutman®
Sweet Lemon Vegan Bistro
Theo Chocolate
Toby’s Family Foods
Turtle Island Foods
Upton’s Naturals
V-dog Food
Vega
Vegan Body Building
Vege Thai
VegNews Magazine
Vitacrisp Crackers
Vitamix
Wilderness Poets



However, some prominent players (and some my favorites!) from past years were conspicuously missing. I’m looking at you, Field Roast, Wayfare, Luna and Larry’s, SunWarrior, Gardenburger, Bragg Live Food, Galaxy Nutritional, and many others. What happened guys??!

In the morning we ran into a friend, and Waits commandeered her stroller (we don’t own one so he totally thinks they’re just the greatest toys ever).


. . . and he stole a kiss from this lovely little lady. Casanova!


The food scene definitely follows trends, and the vegan niche is no different. If 2009 was the year of ice cream, and 2010 was the year of cheese, then I’d have to dub 2011 the year of . . . fish? There were actually a few new faux fish products, none of which I was able to try (gluten). But Damian dropped by on Sunday for a while, and was able to sample them. He gave one of them an enthusiastic two-thumbs-down, but another had him interested and wishing he’d gotten a second taste. Personally, fish is not something I miss at all, except for tuna salad sammies and there’s plenty of recipes for mock tuna that satisfy me quite nicely.

To be totally honest, I was a bit disappointed that there wasn’t more in the way of “revolutionary new products.” Okay, so maybe I’ve just been spoiled, with coconut ice cream swooping in and changing everything a few years back, and then vegan cheese taking a giant leap forward with last year’s Daiya and Wayfare and the Teese reformulation. This time around, I was hoping for something fun and fresh to really knock my socks off.


And those guys ^^^ are the only ones who really delivered on that hope. But boy, did they ever! Sorta Sausage is literally exactly what I’ve been waiting for. Because soy is getting demonized from all sides, and gluten intolerance is on the rise (Waits seems to be sensitive to it, which means I can’t eat gluten anymore, either!), and those are the two single sources of almost all faux meat products. But, BUT, there are so many other options out there! If Daiya can make cheese out of tapioca, and Wayfare can create a nacho spread from oatmeal (yes!), then surely the industry can come up with a gluten-free, soy-free plant-based protein!

I’ve had my sights set on hemp for a few years now, and finally, finally someone came through. Sorta Sausage makes a burger patty and a breakfast patty, both from a hemp/polenta blend, and both absolutely delicious. These are beautifully spiced, toothsome and hearty, and much to Damian’s delight, they had nary a hint of that “hemp-y” aftertaste (I’ve grown to dislike that flavor as well, so I was thrilled that it was absent). This is my top pick for best new product, hands down. Has anyone else out there tried them??!



The kids area was a nice relief, though it was mostly geared towards older tykes. It sure would have been nice to have an enclosed play area for the younger ones. However, props to the “life-sized” unicorn with a person inside and robotic parts (I think?) which was pretty spectacular. Alas, Waits was afraid of it!

So all in all the first day was a lot of fun. I kept running into all my friends, I reconnected with a bunch of VVC-ers, I got to meet a few Bonzai readers (!!!), I hung out with my favorite little man all day, and of course, I ate a ton of yummy food (Tempt hemp ice cream bars in coffee cream swirl! The glory and the goodness that is the soy curl of wonder! Oregon Ice Works handcrafted gelato and sorbetto!). Yeah, it was a good day.



Sunday
On Sunday Damian was on baby duty, and I returned to the convention center flying solo. My day was off to a rough start, however, when I was told that I would have to purchase an entirely new ticket in order to re-enter the exhibit hall. What what?? This was really surprising to me and to be totally honest, it kinda pissed me off. Ha! I’m by no means a stingy gal, in fact I specifically hadn’t printed out the online coupon because I’d rather pay full price and help fund an organization that I support. But, I thought that ticket was good for the whole shebang! Paying double, in my opinion, made the price tag simply too high. Especially since, hate to say it, but inside the exhibit hall (ie, aside form the speakers and demos going on) the second day was nothing compared to the first. I feel bad for people who only attended on Sunday, because booths kept running out of samples, and a number of them just closed up early and left! So VegFest organizers, if you are reading this, I adore your event and this amazing community, but there were definitely some issues this year! Just my constructive criticism.

Salad rolls and yellow curry and brown rice from VegeThai restaurant. With peanut sauce, sweet sauce, and sriracha of course!


I was starving by the time I got inside, so I hurried over to the food-for-sale area and grabbed some Thai food. After my belly was full and happy, I was ready to sign some books. And oh maaaaan, it was so fun! And SO STRANGE! In the first book I signed, I think I wrote something like, “yay, my first!” or some equally dorky sentiment. Such a trip!



Over the course of the day I talked to so many people, met so many pregnant ladies and veggie mommas, heard so many stories and commiserated with so many women. This experience meant so much to me. I was saddened (though totally sympathetic) to hear the same story from so many – that they had started their pregnancies vegan, but had been pressured from concerned family members and misinformed doctors, until they found themselves so full of doubt that they finally caved and started eating animals again. My heart goes out to these women and I am just so, so grateful that good information will now be available for others, in the future. I’m honored to be a part of making that possible, more than I could ever express.

To the ladies I spoke with: Thank You! You are all mama rockstars and I loved meeting every one of you!

The view from behind the herbivore table – I loved helping out!


And this was the booth right across the way from us. SO CUTE!


I had a blast hanging out in Herbivore’s corner, right next to Food Fight! and their dangerous supply of Go Max Go candy bars. We pretty much just goofed off all day, and talked to nice people, and ate lots of yummy crap. For a work-from-home recluse like myself, it was really fun to get a taste of the ol’ super-social retail thing. And of course, the fact that all the Herbivore/Food Fight! folks are super awesome doesn’t hurt either.

Me and Miss Michelle Herbivore, at the end of a looooong day. (it was freezing so I bought the new turquoise sweatshirt – um, SO SOFT! I think I found my fall uniform!)


By 5:15 on Sunday evening, vendors were packing up shop and the last of the stragglers were filtering out. I bid my adieu and happily returned to my little family. Goodbye VegFest! See you next year!


  • http://windycityvegan.wordpress.com Monika {windycityvegan}

    Sounds like you had a blast! Glad to see that there’s a new vegan, gluten free meat analog out there. I’ve been pretty happy with Sunshine Burgers, but it’s nice to have more than one option, especially when I don’t feel like making something from scratch.

    I remember last year when you reported on all of the vegan cheese vendors at VegFest, I was so surprised that Dr. Cow wasn’t there. It’s a bummer to read that they were absent again. However, I know you’ve been experimenting with raw nut cheeses – hope to see a recipe on here soon! For MoFo, perhaps?

  • Kate in SB

    Book signing! So awesome.

    I had to laugh when I read that you guys don’t use a stroller. There’s a really funny scene in the movie “Away We Go” with their hippie friend who doesn’t believe in strollers. “I LOVE my babies. Why would I want to PUSH them away from me?”

  • http://windycityvegan.wordpress.com Monika {windycityvegan}

    YES! Away We Go is one of my all-time favorite movies. And now I’ll be quoting it all. night. long.

  • Rachael Sanders

    Hey that’s my little guy (Owen)! I wish I would’ve known who you were. I’m new to your blog and I love it! And I’m definitely getting your book, it’s been on my wishlist since before it was actually published. I think our little guys are only about a month apart! Anyway, also glad for the gluten free stuff, I think we are leaning that way as well.

  • April Duran

    Man, I wish Grand Rapids was as VegFriendly as Portland. Thanks for sharing your experience, Sayward, both good and meh.

    And I Mister Waits is feeling better. How is he handling his cast???

  • April Duran

    Man, I wish Grand Rapids was as VegFriendly as Portland. Thanks for sharing your experience, Sayward, both good and meh.

    And I Mister Waits is feeling better. How is he handling his cast???

  • Carissa

    Looks like so much fun! I hope you sold lots of books! I think I need to buy one of those books.

  • Bliss Doubt

    Hmmm, I’ll be looking for that “Sorta Sausage”. I so believe in hemp protein as an alternative to soy and wheat gluten protein. I like Field Roast, but it doesn’t make a sandwich for me. It’s like eating a sandwich of bread between bread.

    Love the “Tempt” bars in vanilla chocolate swirl.

  • Kathryn B

    YAY! For book sales & signing!!

  • http://www.vegansunshine.wordpress.com Whitney

    Wow that sounds like a lot of fun! I wish you would have taken me! :)

    Whitney

  • Moira

    Now I have to see Away We Go. Thanks for the rec, friends! It looks like VegFest was a success (albeit with some snafus). I hope I make it to ours on Sat!

  • mett-22

    I searched the sea of people for you and Waits – but no such luck! I agree with your mention of missing favorites. I especially was wanting some Luna and Larry’s! I have to admit the Tempt let me down as it had corn syrup and cane sugar in it (and I am allergic to the latter). And I concur with your comment on SortaSausage! They serve it (if you ask for it) at Junior’s Cafe in SE. The first time I had it I was so perplexed by it’s amazingness. It’s the best vegan sausage I have had. I just can’t handle vegan sausage that actually has the texture of sausage, nor can I handle gluten, so this is a great little vegan wonder. I had not tried the breakfast patties yet and they were my favorite! They sell it at Food Fight, but that’s the only place I have seen it for sale…

    Anyway, I love VegFest and look forward to it like Christmas morning. Maybe next year I will actually see you among the crowd!

    Ps- It logged me in under an old e-mail of mine. Weird. This is Meghan (moonsandjunes/ Luminary Havens blog)

  • mett-22

    I searched the sea of people for you and Waits – but no such luck! I agree with your mention of missing favorites. I especially was wanting some Luna and Larry’s! I have to admit the Tempt let me down as it had corn syrup and cane sugar in it (and I am allergic to the latter). And I concur with your comment on SortaSausage! They serve it (if you ask for it) at Junior’s Cafe in SE. The first time I had it I was so perplexed by it’s amazingness. It’s the best vegan sausage I have had. I just can’t handle vegan sausage that actually has the texture of sausage, nor can I handle gluten, so this is a great little vegan wonder. I had not tried the breakfast patties yet and they were my favorite! They sell it at Food Fight, but that’s the only place I have seen it for sale…

    Anyway, I love VegFest and look forward to it like Christmas morning. Maybe next year I will actually see you among the crowd!

    Ps- It logged me in under an old e-mail of mine. Weird. This is Meghan (moonsandjunes/ Luminary Havens blog)

  • Meghan

    Huh. I never liked seafood and don’t miss it AT ALL. But fish is probably the only animal that my husband misses eating. Maybe I’ll give faux-fish a little more time to develop and then have him try some. :-)

    DC’s vegfest is much smaller, and I once again neglected to go this year. Boooo, me!

  • http://bonzaiaphrodite.com/ Sayward Rebhal

    Dr Cow is only east coast, I think. But that’s a great idea – I’m totally going nut cheeses for MoFo!

  • http://bonzaiaphrodite.com/ Sayward Rebhal

    Hi! He is such a cutie! Where is the shirt from, I want one for Waits! =D

    Also, yay I’m glad you like the blog. Welcome!

  • http://bonzaiaphrodite.com/ Sayward Rebhal

    He doesn’t even notice the cast anymore . . . and Damian and I have the black eyes and fat lips (respectively) to prove it. Ha!

  • http://bonzaiaphrodite.com/ Sayward Rebhal

    Yay! =D

  • http://bonzaiaphrodite.com/ Sayward Rebhal

    Thise Tempt bars sure did impress me. and I love Field Roast so much, but I know exactly what you mean!

  • http://bonzaiaphrodite.com/ Sayward Rebhal

    Thank you!

  • http://bonzaiaphrodite.com/ Sayward Rebhal

    Aw, some day I’ll organize a big Bonzai meetup or something. =)

  • http://bonzaiaphrodite.com/ Sayward Rebhal

    So did you go to your VegFest? How was it??

  • http://bonzaiaphrodite.com/ Sayward Rebhal

    I know, I missed sooo many people who were there. I guess it was just so big!

    Wait, corn syrup? How did I miss that! In the bars? I saw the sugar but missed the corn syrup, what a bummer!

  • http://bonzaiaphrodite.com/ Sayward Rebhal

    For some reason faux fish really creeps me out, way more than other faux meats. Why is that?

  • Meghan2

    So I checked the website and now I see where I saw corn syrup. I had picked up the Vanilla and Blueberry Pomegranate Swirl bars and there is corn syrup in the ingredients of the fruit swirl part. None of the other bars list it though!

  • Kristinaalbue

    SortaSausage is now available at many Whole Foods in Oregon and Washington. Check out www.http://sortasausage.com/page/Where2buy.html for more info.